Branding

Just a quick note- a friend of mine posted a brief and interesting piece on how she’s branding her ebook fiction - basically, attempting to develop a consistent theme and style for her work so that readers who are looking for a certain type of fiction will automatically come to her.

It’s a good idea, particularly if you’re producing a large volume of fiction - carve yourself out a “position”, to use marketing terminology. And it’s an interesting reversal of the knee-jerk that a lot of people, including me, have - which is to feel that you have to have variety in your work and not pigeon-hole yourself.

What do you think? Do your films have a “brand”?