Fantastic news - teams up with showrunner from The Simpsons

And a bunch of other guys.

I’ll copy the press release below, but the short version is that have managed to do what they’ve been aiming at for ages - get some really high-quality Hollywood talent in to produce Machinima programs for the site.

Amongst the list they’ve got former writers on Futurama, The Simpsons (indeed, they’ve got Bill Oakley, one of the later showrunners on the series) , Cheers, Saturday Night Live, and a lot of others.

It still remains to be seen how well the entire thing works out, of course, but the signs are good. Congratulations to Philip DeBevoise and the M.Com team on putting this together! Great news to end the year.

(What engines will they be using? The public wants to know…)


Revolutionary Digital Development Deal Creates 15 Original Episodic Pilots

LOS ANGELES – December 18, 2008 –, the premier entertainment network for the

gaming generation, today announced the creation of the Machinima Comedy Lab; a collaboration with

fifteen leading episodic television writers from popular series—such as The Simpsons, Saturday Night

Live and Seinfeld—to develop 15 original episodic comedy pilots for the network.

Revolutionizing the digital content development process, is pioneering a cost effective

way to create computer-generated online programming with professional Hollywood talent to incubate

series that can migrate from the Internet to traditional platforms like broadcast and cable TV.

Machinima–a word derived from the combination of machine and cinema—is the term used to describe

the creation of computer-generated video created in real time by leveraging video game engines and

environments. Machinima became widely known by the entertainment industry in 2006 when the creators

of South Park released the Emmy Award winning episode “Make Love, Not Warcraft,” a large portion of

which was created with machinima techniques inside the massively popular online game “World of


“ lets us put our work in front of an audience that already knows and loves our style of

writing and is embracing new forms of digital entertainment,” said Bill Oakley, an Emmy-winning writer

and past showrunner of The Simpsons. “We get to do what we love the most—write and create fun

content while handles all the production, marketing and distribution.”

The series will be distributed on the network, which served more than 38 million video

views in November, is among the top five most-viewed channels each month on YouTube, and in less

than 14 months, has become the seventh most subscribed YouTube channel of all-time.

provides a revolutionary platform for creative talent to develop computer generated content using video

games where all game components, including the characters, sets and environments can serve as a

“virtual backlot” to quickly and inexpensively generate high-end original content in real time.

The Machinima Comedy Lab pilots will be created by top Hollywood writers, including:

  • Chris Cluess: Mad TV, The Simpsons, Beggars and Choosers, Cheers, SCTV

  • Bill Freiberger: Drawn Together, The Suite Life of Zack and Cody, The Simpsons

  • Eric Horsted: Boondocks, Knights of Prosperity, Futurama, Home Improvement, Coach

  • Ken Keeler: Futurama, The Simpsons, Wings, The Naked Truth, The Critic, The Late Show

  • Stacie Lipp: King of Queens, Roseanne, Married With Children

  • Christina Lynch: Wildfire, The Dead Zone, Unhappily Ever After

  • Peggy Nicoll: WordGirl, Daria

  • Bill Oakley: Mission Hill, The Simpsons, Futurama

  • Max Pross & Tom Gammill: The Simpsons, Seinfeld, Monk, The Critic, Saturday Night Live, The

Late Show

  • Mike Rowe: Family Guy, Futurama, Comedy Central Roasts, The Jaime Kennedy Experiment

  • Loren Segan: Wildfire, The Dead Zone, Spyder Games

  • Patric M. Verrone: Futurama, Muppets Tonight!, The Simpsons, The Critic, Pinky and the Brain

  • Maiya Williams: Mad TV, The PJs, The Wayans Bros., The Fresh Prince of Bel Air

“This is the future of comedy in new media – a fast and low cost way for writers to create shows that

attract an existing audience,” said Patric M. Verrone, an Emmy-winning writer and president of WGA

West. “We’re thrilled to break ground and forge a relationship that empowers independent production and

gives writers both creative freedom and financial participation.”

“As an emerging entertainment network, we’re dedicated to bringing aboard top creative talent,” said

Allen DeBevoise, chairman and chief executive officer. “ provides these

writers with a new, evolving medium in which to reach the highly desired 18 to 34 male audience,

showcase creativity and develop episodic pilots for multiple platforms.”

About is the premier entertainment network dedicated to the gaming generation with the best

and most extensive original machinima content. Machinima–a word derived from the combination of

machine and cinema—is the term used to describe the creation of computer-generated video created in

real time by leveraging video game engines and environments. is comprised of highlyengaged

gamers and content creators and is the seventh most subscribed YouTube channel and serves

more than 38 million videos views per month. Companies from the film, gaming and consumer industries

are using as an advertising platform to launch new video games and movies and to reach

gaming and film enthusiasts around the world. Current advertisers include: EA, Hewlett-

Packard, Intel, Microsoft, NVIDIA, Paramount Pictures, Sega, Universal Studios; Warner Bros. and

others. To learn more, visit or its YouTube channel.