The Guild on marketing time

“In the end, Day and her co-producer, Kim Evie … spent eight hours a day emailing bloggers about the show and marketing it through the Buffy and WoW communities.”

From The Guardian’s article on The Guild.

Yeah, my experience tells me that’s the kind of effort you need to put into marketing to be really successful right now. I only spent a couple of days launching Kamikaze Cookery, for example - should have spent more!