Not big, but very clever - Where The Hell is Matt in computer games

21
Jan
22
nomad

You’ve seen ”Where The Hell is Matt”, right? If not, go watch. If so, watch the game equivalent . The Second Life, Frogger and Assassin’s Creed bits are particularly wonderful:

Why feature this on MfD? Because it’s a great example of Machinima as comment on games and on popular culture. Short, funny, and actually surprisingly sophisticated in what it says about games at some points.

It’s also a great example of how to craft a viral video. This thing’s going to pass a million views REALLY quickly if I’m any judge. Riffing off one cultural icon is one thing, but taking a whole swathe of pop culture, then mixing it with another very popular idea, as a very funny satire - incredible work. What other ideas can you think of that might work this well?

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  1. Avatar Kate said about 4 hours later:

    I hadn’t seen the original (Where is Matt?) before. It looks like part of the charm is that he got people involved, it feels like there’s a back story and there’s an obvious warmth to the video. It at least looks like “It’s the truth, it’s actual….Ev’rything is satisfactual” I think the interesting part would be to recreate that feeling in virtual worlds, maybe the whole point of the original was that it didn’t look chroma-keyed? (I’m assuming that it wasn’t)

  2. Avatar Trace said about 7 hours later:

    The comment on SL was hilarious! :D

  3. Avatar Russell said 2 days later:

    Great idea, and very cool on the machinima cover!

    The original is new to me too. It is fantastic, really brings a huge smile :D

    Thanks for linking.

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