Machinima for Dummies: Pure Controversy

Pure Controversy

Hugh "Nomad" Hancock — Wed, 21 May 2008 10:59:50 +0100

Gaining an audience is a craft, not a crapshoot.

"Pure Controversy" by Matt Kelland

Wed, 21 May 2008 17:22:45 +0100

Gaining an audience is sheer bloody hard work, not a magic formula, as many a box-office flop can attest. You need skill, sweat, and luck.

"Pure Controversy" by Overman

Wed, 21 May 2008 15:34:40 +0100

Nothing controversial to me about that one, but I knew a number of people in the Nashville music scene who had convinced themselves that luck was a major factor in making it (if not everything). I came to wonder if thinking so was a coping mechanism to deal with the heartbreak of having never “made it” (back in the day when people thought there was really only one way to “make it”; times sure have changed!)

Anyway, I don’t deny the existence of “fortune”, good or bad; but it doesn’t hold the same power as the main determinants, i.e. learning, hard work, and attitude. So I agree, marketing is a craft.

"Pure Controversy" by Kate

Wed, 21 May 2008 12:05:52 +0100

“you will be responsible for developing and producing customer led marketing material and communications for products and services for the intermediary channel. You will be expected to take the lead role in planning and implementing of the marketing strategy. You will be heavily involved in an extensive range of marketing activities:” Job description for a marketing manager. I have no problem with marketing being described as a craft.